And, the interesting fact is that about 60% of the assessment is based on just colours. And, so we can say that a logo has the power to break or make your customers. Whether you realize it or not, it also influences your decision to buy or not if you are a customer because it is the psychology of humans to associate the fonts, colors and design with the qualities of different products.

Even the professionals suggest taking care of the values and personalities of your target audience at the utmost priority. It is not about marketing your brand. Rather one should consider it for keeping an eye on the trends or the colour and design of favourite brands.

So, let’s check out the logo colours of different companies to find the meaning behind them.

What a Red Logo Says About Your Brand:

The people working in a blue environment are more productive compared to any other colour. Blue represents calm and peace. It is the colour of oceans, seas, and sky, which is why it is considered a secure and peaceful colour. Unlike red, it controls the appetite. And, so is not considered an attention-grabbing colour.

The added benefit of this colour is that both men and women like it. So, if you are confused about deciding your logo colour, this suits you the best. That being said, it is universally liked, your logo design will have a great image. The famous brand Dell and Oral-B are using this colour and are more professional and stable names. The businesses that involve food must not use this colour.

What an Orange colour Says About Your Brand:

Orange is associated with enthusiasm and activates the brain. Also, it is famous in the food industry because of having eye-catching nature and being aggressive. You have seen the logo of a famous drink, Fanta. And, will experience the friendliness and pleasant feelings, even just by seeing. So, the brands that want to show with a combination of inspiration and friendliness can choose this colour.

Firefox Browser, Gulf and Harley Davidson are some other famous companies, showing their products as light-hearted with confidence.

What a Yellow Logo Says About Your Brand:

For showing optimism and happiness, the yellow colour is used. Not surprisingly, all of you have seen the classic smiley face. That always evokes the emotions of encouragement, warmth and positivity, no matter what your mood is. So, the custom logo design companies can also associate them with pleasure and warmth. Other than conveying a message of happiness, it can also use to make others aware of things. Like, you have seen the traffic lights and the road signs.

 The only precaution while using this colour is not to use such shade that can cause strain on the viewer’s eye. Famous companies using this colour are Best Buy, Sun chips and Nikkon.

What a Green Logo Says About Your Brand:

A sign of health, freshness and calm, Green is used for healing and relaxation purposes. Since healthy vegetation has green colour, it is used to show the association between health and nature. That’s the reason America’s favourite store” Whole Food” uses it in its logo. Companies that want to show strong ethical practice in their environment can use this colour.

Additionally, it is a good choice for the companies involved in finance to remind their customers about money. And, hence it is also a symbol of money and wealth. Some examples are Tropicana, Morning Star farm and John Deer.

What a Blue Logo Says About Your Brand:

The people working in a blue environment are more productive compared to any other colour. Blue represents calm and peace. It is the colour of oceans, seas, and sky, which is why it is considered a secure and peaceful colour. Unlike red, it controls the appetite. And, so is not considered an attention-grabbing colour.

The added benefit of this colour is that both men and women like it. So, if you are confused about deciding your logo colour, this suits you the best. That being said, it is universally liked, your logo design will have a great image. The famous brand Dell and Oral-B are using this colour and are more professional and stable names. The businesses that involve food must not use this colour.

What a Purple Logo Says About Your Brand:

The classic colour represents nobility and wealth. Evoking the feeling of wisdom and imagination, it is said to be the colour of magic and mystery. This colour is used by beauty brands most of the time. So, a purple takes you out of the world of imagination. And is considered to be a sign of luxury.

Consumers who want to be wise are attracted to this colour. Also, having the feeling of mystery and magic attracts those who are inclined towards these attributes. Famous names like Cadbury and FedEx corporation use the purple colour in their brands and show the sign of success and wealth.

What a Black Logo Says About Your Brand:

Companies like BlackBerry and Gucci are the symbols of Elegant and exclusivity. If your product is somehow exclusive and mysterious, use black colour in your logo. Black is associated with luxury products. 

Suppose you don’t want to attract the attention of customers. Rather, you want to see a sense of elegance and a strong reputation, then you must go for black colour in your logo designs. You will not use flashy colours for sending your message.

What a Pink Logo Says About Your Brand:

For companies who want to target women, the pink colour is the best. It is associated with sweetness and shows femininity. That’s why it is used in the fun land logos to evoke the emotions of playfulness. There is a good chance of success when your target audience is women and children. For example, if you deal with food products, you are supposed to use this colour and easily convey your company’s message. Barbie and Dunkin Donuts are examples.

Surely, different colours have different meanings. And since corporate branding is the main thing to present a positive image of strength and power. So, the thing to keep in mind is to use them in accordance with your brand and product.